Friday, January 24, 2020

charhf Character in Huckleberry Finn Essay -- Adventures Huckleberry

The Importance of Character in The Adventures of Huckleberry Finn Mark Twain’s novel The Adventures of Huckleberry Finn is one of the world’s most acclaimed books. Twain accomplishes this with his extraordinary power of humor, his use of dialect, and by creating complex and unique characters. Developing his characters is one of the greatest assets he has in The Adventures of Huckleberry Finn. A character that exemplifies this most is Huck Finn, first appearing as rouge, but later transforming into a character with high moral values. Early on in The Adventures of Huckleberry Finn, we see Huck as a rogue figure. He jokes about killing people, and he insists that it must be fun. The idea of a gang seems good to Huck and all the other boys, so they all decide to "take an oath and write [their] name in blood" (Twain, 9). All of them are now part of this vicious gang and swear "to kill the families of boys that told secrets" (Twain, 9). The whole idea of doing things that are written about in books excites Huck, so he sticks with this plan and follows Tom; that is, until he gets on the river. On the river, Huck and Jim are free of the society that binds them. Jim is free and does not bear any of the prejudices of the world that plague him on the shore, says Ben Christensen. Jim does not have to live in fear of being beaten for being himself and he does not have to worry about being called stupid. Also, he says that Huck is allowed to think for himself here -- unshaped by the thoughts of society. He is always saying how Jim does not act like any other black he had been told about. Huck’s morality prevails on the river (Christensen). There are many spots on the river where Huck... ...oke can hurt no matter what race a person is. Huck knows the difference between right and wrong and knows to stay away from wrong. Huck also knows the importance of friendship and is willing to go to Hell to preserve the friendship between himself and Jim. Even though he does not show his moral traits, Huck is a moral character whether he likes it or not. Works Cited Christensen, Ben. Huck Finn’s Contention With The Values Of Society. Online. February, 1995: http://internet.ocii.com/~benjc/essay/english/huckfinn.html. Pain, Albert. Huck Finn Comes into His Own. Online. 1999: http://marktain.miningco.com/library/biography/bl_paine_ch153.htm. Rasmussen, Kent. Mark Twain A to Z: The Essential Reference to his life and Writings. New York: Facts on File, Inc., 1995. Twain, Mark. The Adventures of Huckleberry Finn. New York: Bantam Books, 1884.

Thursday, January 16, 2020

Easy Jet( Airline company) e-marketing strategies Essay

Founded in the year 1995 Easy Jet has been a very fast growing company. In the year 1998 they sold their first seat through the internet and as of now almost 98% seats are sold online. This has made Easy Jet one of the foremost in the internet retailing. One of the foremost reasons the company went online is because it wanted to reduce and distribute costs. According to EasyJet.com (2008.a), the concept overview gives a overview of their e-marketing strategy, they are as follows:  · Reduction and distribution of costs which includes setting up their booking centres and manual labour.  · No tickets during travel. An email containing the booking reference itself is enough to board a plane. The further reduces tasks and costs of issuing, distribution, processing and reconciliation of tickets for every year.  · All operations are paperless thereby making the internet all the more useful for other businesses such as management and administration purposes. Mc Govern.G (2004) mentions that the e-marketing strategy needs to be logical must have substance and needs to have a lot of textual matter. In general it has to â€Å"be useful†. The main reason for its success is eCommerce and the way it has been used as a part of their business plan. The main reason for Easy Jet’s e-strategy was that the company wanted to â€Å"scale down its call centre operation† and sell most of their tickets online (2001). The use of the website has made their flights even cheaper when compared to their competitors. EasyJet.com (2008.b), gives an overview of the different ways that the internet is being used and how the customers are being benefited,  · Customers who book online receive discounts for each leg of the journey.  · They make it a point to put up all cheap flights online.  · Customers can search flights by fares and also view cheap flights that are available over two weeks.  · Customers can make their bookings online. Make any flight transfers, name changes and can request duplicate confirmations by email.  · Customers can also reschedule their flight bookings.  · The website also offers online check in for its passengers.  · The customer also has the option of selecting Speeding boarding which will enable the passenger to board the flight before all the other passengers.  · There are exclusive promotions for customers who are booking online. E-strategy is aimed at selective targeting of customer groups for promotions. According to Chaffey.D (2007) e-marketing strategy includes  · Segmentation and Targeting. Online customers are from different demographic locations, their needs and even behaviours are different. So the same e-strategy needs to be able to mould itself to specific requirements of the customer.  · Differentiation and Positioning. It is also important that the online product gives appropriate value for money. Competitors will have different value propositions and Easy Jet will have to be able to meet. Based on this some of the recommendations are as follows,  · The customer base needs to be expanded, by giving the customer more promotional benefits of online booking.  · E-marketing should not be seen as the sole marketing strategy but must be integrated as a part of the bigger marketing plan for the company.  · Enhance the experience of online booking by offering benefits, advantages and promotions.  · Make online booking a priority not a necessity. As they will have to retain the customer base of internet users as well as non-users.  · Need to start tie ups with other airlines so that they can expand into other countries.  · Their strategy needs to be able to handle and adopt to competition of airlines and new business models strategies of other companies which may or may not include e-strategy.  · The service of handling customer complaints and feedbacks should be effectively managed. So that feedbacks are positive and the complaints received are as minimal as possible.  · They should also have a plan in place if inflation occurs and if prices of products are affected. They need to be prepared with alternatives and substitutes.  · Change in political regulations and governments policies should have no or else minimal effect on the functioning of Easy Jet and its low prices.  · Easy Jet also needs to be environment friendly on and off air.  · They need to introduce their booking services by taking the technology of the internet to areas that do not have the facility. There are various kinds of e-tools that can be used on the internet. Some of the e-tools used by Easy Jet are listed below,  ·Ã‚  Ã‚  Ã‚   Websites so that customers can surf through the pages and book, cancel or transfer flights.  ·Ã‚  Ã‚  Ã‚   E-commerce to enable bookings online. There are other tools that are not being used by Easy Jet and these are listed as follows,  ·Ã‚  Ã‚  Ã‚   Email. So that customers can have their on personal Easy Jet email id for a more personals online service.  ·Ã‚  Ã‚  Ã‚   No chat and messenger service. A customer support executive can be online to help and guide the customer through the process of making transactions or else to assist in answering queries.  ·Ã‚  Ã‚  Ã‚   Communities and forums. These can help the customers to interact with other customers thereby enabling the company to understand and evaluate its services and customer satisfaction ratio.  ·Ã‚  Ã‚  Ã‚   The website can also include videos and sound clips to help customers who are physically disabled to still be able to use the internet to make bookings. Dr Chaffey.D (2008) suggests that there needs to be some core framework for assessment and that should include the product details, price competencies, introduce e-commerce transactions across different sites and promotions. This will then keep the customer in the virtual world as happy as in the real world.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Easy Jet has a very has a very good future ahead but only if it can take up on some recommendations to better itself in the long run.

Tuesday, January 7, 2020

The Crucible By Arthur Miller - 1794 Words

What does it mean to be a victim of society? A victim of society can more or less be defined as someone who is harmed by their surrounding environment. But being a victim of society is not nearly as it seems as people may easily play the victim in order to manipulate others, and that scenario holds true in Arthur Miller’s The Crucible. In this play, a crisis regarding the question of witchcraft is introduced in the village of Salem, a town ruled by a theocracy of Puritan beliefs. The dilemma first emerges when Betty, the daughter of Reverend Parris, the minister of Salem, is not responding after having danced in the forest with Abigail Williams, Parris’s niece, and many people around the village begin to believe it as an act of witchcraft.†¦show more content†¦Some of the names she mentions are Goody Osburn, and Goody Good, two outcasts of the Salem society. When Abigail realizes what Tituba is doing, she sees it as an opportunity to falsely accuse other women of the society of being with the Devil. Abigail exclaims, â€Å" I want to open myself! I want the light of God, I want the sweet love of Jesus! I danced for the Devil; I saw him; I wrote in his book; I go back to Jesus; I kiss His hand. I saw Sarah Good with the Devil! I saw Goody Osburn with the Devil! I saw Bridget Bishop with the Devil!† (Miller 1.1050-9). By mentioning the names of other people thought to be seen with the Devil, Abigail is causing more trouble, as the only people Tituba accused of being with the Devil were Goody Good and Goody Osburn, but Abigail also mentions Bridget Bishop, not to mention, in the same scene, Abigail also tosses in a few other names. Due to the fact that there was no logical reason for Abigail to blame other women, she could have simply stayed put, Reverend Hale was questioning Tituba, not her, and the fact that the women Abigail accused now have their life put in jeopardy, Abigail is not a victim of her society. Second, Cheever, whom t he court has arrest those accused of witchcraft, arrives at the Proctor household informing John that